Design Within Reach is a premier retailer specializing in authentic modern and mid-century modern furniture. It offers original pieces from renowned designers like Charles and Ray Eames, Isamu Noguchi, and Eero Saarinen, making timeless design accessible for everyday living.
Introduction
Great design should be more than just eye candy. It should be functional, timeless, and accessible. That’s the vision behind Design Within Reach (DWR), a brand that has redefined how people experience modern furniture. Whether you’re decorating a new home or upgrading a single room, DWR helps you bring iconic design into your space—without compromising on quality, heritage, or style.
In this deep-dive, we’ll unpack what makes Design Within Reach a benchmark in the world of interior design, explore its product lines, design philosophy, sustainability initiatives, and show you how to incorporate its pieces into your life. We’ll also offer real-life examples, practical design tips, FAQs, and comparisons to help you make the right choice.
What Is Design Within Reach?
Design Within Reach, often abbreviated as DWR, is a high-end modern furniture brand founded in 1998 by Rob Forbes. The goal was simple: make iconic, hard-to-find modern furniture accessible to everyone—not just collectors and architects. Based in Stamford, Connecticut, the brand now operates retail studios across North America.
Unlike many furniture companies that rely on replicas or trendy knockoffs, DWR focuses on authentic designs from legendary creators, bridging the gap between museum-worthy pieces and real-life functionality.
History and Brand Mission
When Forbes launched DWR, the American furniture scene lacked immediate access to modern classics. People had to jump through hoops to get a real Eames Lounge Chair or a Saarinen Tulip Table. DWR changed that by building a supply chain that allowed customers to order genuine designs directly.
Mission Statement
To make authentic, thoughtfully designed furniture and decor accessible and part of everyday life.
Today, DWR continues this mission while adding new talent to their lineup and expanding into new aesthetic territories.
Signature Styles and Designers
DWR’s curated collection spans a wide range of modernist movements:
- Mid-Century Modern – Think Eames, Nelson, Saarinen
- Bauhaus Industrial – Inspired by simplicity, structure, and function
- Nordic Minimalism – Clean lines and organic materials
- Italian Contemporary – Sleek and luxurious with bold lines
- Postmodern and Pastoral Modern – A blend of rural charm and high design
Featured Designers
- Charles and Ray Eames
- Isamu Noguchi
- Eero Saarinen
- Jens Risom
- Marcel Breuer
Each piece from DWR tells a story of craftsmanship and innovation.
Product Categories and Highlights
Let’s break down what you can actually buy from Design Within Reach:
Living Room
- Eames Lounge Chair and Ottoman
- Womb Chair by Saarinen
- Pastille Sofa
- Emmy Bed
Dining Room
- Saarinen Tulip Chairs
- Ezra Bar Stools
- Extension Dining Tables
Bedroom
- Matera King Storage Bed
- Minimalist Nightstands
- Floating Wall-Mounted Dressers
Office
- Renew Sit-to-Stand Desk
- Linea Media Console
Accessories
- Noguchi Table
- Sculptural Lighting
- Geometric Rugs
- Wall Mirrors & Clocks
Every item is thoughtfully designed and often built with eco-conscious materials.
DWR vs. Other Modern Furniture Retailers
| Feature | Design Within Reach | West Elm | IKEA |
|---|---|---|---|
| Authenticity | 100% original | Mixed | Replicas |
| Designer Collaborations | Legendary designers | Emerging names | Few |
| Build Quality | Premium | Mid-tier | Basic |
| Price Point | High-end | Mid-range | Budget |
| Sustainability | Core to the brand | Partial | Limited |
If authenticity, craftsmanship, and long-term value are your priorities, DWR clearly stands out.
Sustainability and Material Integrity
DWR doesn’t treat sustainability as a trend—it’s built into the brand’s DNA. Many of its pieces use:
- FSC-certified wood
- Recycled metals and plastics
- Low-VOC finishes
- Durable materials to reduce waste
They also partner with eco-conscious manufacturers and support long-lasting design that doesn’t end up in a landfill in five years.
How to Shop at DWR
You can shop DWR in three main ways:
- Online – Browse the full catalog, get swatches, and use AR to preview items in your space.
- In-store – Visit a local studio for hands-on experience.
- Through a design advisor – Book a free session for help customizing your space.
You can also find seasonal sales and open-box discounts if you’re working within a tighter budget.
Tips for Styling with Modern Furniture
- Mix old and new: Pair a vintage rug with a modern Eames chair.
- Keep it airy: Use minimal pieces to avoid visual clutter.
- Play with light: Modern lighting fixtures add drama and functionality.
- Texture is key: Use wool, leather, and wood to add warmth.
- Function first: Choose pieces that serve real-life needs.
Customer Reviews and Community Impact
DWR enjoys a loyal following of design enthusiasts, homeowners, and architects alike. While prices are higher than mass-market alternatives, most reviews highlight the longevity, aesthetic satisfaction, and quality customer service.
Many customers mention the positive impact of owning a timeless piece that doesn’t just look good but also elevates their day-to-day experience.
Conclusion
Design Within Reach isn’t just a furniture store—it’s a philosophy of living well. By bringing authentic, thoughtfully made furniture into everyday spaces, DWR proves that good design shouldn’t be locked away in museums or reserved for the elite.
So whether you’re starting small with a Noguchi table or going all-in with a complete home redesign, DWR offers the pieces—and the principles—to create a space that truly reflects you.
Ready to upgrade your space with authentic modern design? Explore Design Within Reach’s collection online or visit your nearest studio to get started today.
FAQs
1. Is Design Within Reach worth the price?
Yes, if you’re looking for authentic, heirloom-quality furniture designed by iconic names, DWR delivers value through longevity and aesthetic timelessness.
2. Does DWR sell knockoffs?
No. DWR only sells authentic pieces licensed by the original designers or their estates.
3. Where is DWR furniture made?
DWR sources products globally but works with top-tier manufacturers in the U.S., Italy, Denmark, and other design-rich countries.
4. Can I return DWR items?
Yes, DWR offers a 30-day return policy on most items, but custom orders may have restrictions.
5. Does DWR offer design consultations?
Yes, they offer free design advisor sessions both online and in-store.
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